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The Cronkite School of Journalism at Arizona State established a scholarship honoring "Perk" Rankin, the veteran of years at Newsweek and other great magazines, and a major fund-raiser for the Cronkite School. "Perk" will remain associated with ASU but from now on will let others collect the bucks. This summer, as usual, he's vacationing at Bomoseen, Vt.

In Washington they celebrated the 75th birthday of Al Warren, who created Warren Publishing half a century ago when he purchased the Television Digest newsletter from Walter Annenberg.

First Ben Wright. Now George Plimpton? Or maybe George's old squash coach from Harvard? I'll leave it to you to decide if this be sexism. In a recent issue of Dan's Papers in the Hamptons, Plimpton talks in an interview about a long-ago squash match he was to play against marathon swimmer and top athlete Diana Nyad. Concerned about giving a good performance, George consulted with his old Harvard coach. And was advised, "always move her up and back the court, never side to side-something about women and how their breasts and hips encumber them when they move that way." Is this sexist? P.S.: George won the match but admits modestly that the day before, Diana "mashed her thumb in a door."

Big doings in New York the other evening when Scientific American, which claims to be the oldest continuously published mag in the country, celebrated 150 years in business. At a dinner-dance at the Rainbow Room they announced a big special issue in September focussed on the single topic of key technologies of the 21st century.

Also celebrating though somewhat younger, Forbes FYI, their "lifestyle supplement" five years old in October. They'll do a special issue with words by, among others, George Bush, Winston Groom, P.J. O'Rourke and Mike Wallace.

Westwood One, the big radio outfit, promoted Gina Dona to manager-creative services.

John B. Caldwell Jr., founder of Marblehead Communications (he sold the company two years ago and resigned from it in February) is setting up Caldwell Communications Partners at 38 Newbury St. in Boston. They'll specialize in custom communications assignments, which is his forte.

At Cooking Light magazine they're chortling about being 106 pages or an astonishing 40% ahead of last year's first half in advertising through June of this year.

People mag claims its annual September best-dressed, worst-dressed issue will reach "more shoppers" than Vogue and Cosmo combined. So there!

Bernie Leser remains Conde Nast chairman for Asia-Pacific and Australia but relinquishes operating chores to Didier Guerin, himself a young star.

Former Ad Age ad sales exec Larry Oliver is the new publisher of Cablevision magazine and the newspaper Multichannel News.

If you follow tennis grab this new Peter Bodo book from Scribner's called "The Courts of Babylon," subtitled "Tales of greed and glory in the harsh new world of professional tennis." Beyond a regrettable weakness for long titles, Pete really knows his stuff and also plays a ferocious game.

The departure of legendary Steve Dunleavy from Fox TV's "A Current Affair" may be regrettable but doesn't it get Steve back where he belongs, as the chief reporter for a great tabloid daily paper? He's rejoined the New York Post, also a Murdoch property, where he so long prospered.

Big new job for Steve Stoneburn who becomes president of Argus Integrated Media, a division of Argus Inc. of Atlanta. Most recently Steve's been senior VP for Cowles Business Media .

Clever promotion by the Smirnoff folks, launching in New York their new premium Russian vodka, Smirnoff Black, by naming amid much whoop-de-doo three latter-day "czars": Bill Blass as "Czar of 7th Avenue," Ace Greenberg as "Czar of Wall Street" and Jerry Della Femina "Czar of Madison Avenue."

All hail Larry Brooks, hockey writer for the New York Post, who way back before the season began announced the New Jersey Devils would drink from the Cup this time, and made his prediction under a double-truck headline. The Devils have, of course, won the Stanley Cup and ought to let Larry skate it at least once around the rink.

Oh, come on now! The New York Times reports we along the eastern seaboard are in for a "fierce" hurricane season. The source for all this? Researchers at Colorado State U. in Fort Collins. What the hell do they know from hurricanes in Colorado?

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