Your Right Brain Will Thank You for This

Why You Should Be at Idea Conference This Thursday

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Get your right brain in shape -- this Thursday.
Russell Simmons will be one of the speakers at the Idea Conference.
Russell Simmons will be one of the speakers at the Idea Conference. Credit: Nancy Kaszerman

Admittedly we're not sure whether you can re-train your brain to be more creative. And even if it was possible, could you do it in a day? We do, however, know someone who can answer such questions and he'll be appearing at this year's Idea Conference, set to take place at New York's Nokia Theater on Thursday. Dr. Mark B. Eisenberg is the chief of neurosurgery at North Shore Long Island Jewish Health System, and he'll be answering the question of whether some people are fundamentally more creative than others in a one-on-one with Matt Scheckner, consiglieri, Yahoo.

Dr. Eisenberg joins an incredible cast of thinkers and speakers at the conference, which is designed to be a fast, furious but enjoyable boot camp for your right brain -- an event designed for those who believe in entrepreneurialism, innovation and big ideas.

This year attendees will hear about cause marketing from Russell Simmons and learn about big digital concepts from IAC Chief Executive Barry Diller; Facebook Chief Revenue Officer Owen Van Natta; and Luis van Ahn, professor of computer science at Carnegie Mellon.

For those interested in building a truly green company, there's Jeffrey Hollander, CEO of Seventh Generation, while those looking to bring some new thinking to their existing organizations will find some inspiration in the words of Geek Squad founder Robert Stephens and General Electric's Judy Hu.

For a full lineup of the day's speakers and sessions, or to get your ticket, go to
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