Brands seek 'appropriate' message during social upheaval, while Facebook staffers says its message is wrong: Tuesday Wake-Up Call
Social network employees turned the famous Facebook thumb upside down with some dissenters protesting the company on Sunday and Monday. There was a "virtual walkout" at Facebook on Monday, since employees were already at home because of coronavirus.
Facebook employees made the unusual move of defying the company publicly, posting tweets disagreeing with its policies about policing President Trump's rhetoric. A number of workers expressed shame that the company was permitting that Trump posts go unchecked, particularly ones that seemed to condone violence against protesters. Twitter, on the other hand, has been praised for proactively censoring Trump.
Internet companies are all figuring out how to respond to the civil discord, and CEOs from Snapchat and Airbnb spoke out on Sunday to weigh in on the Black Lives Matter movement, reports Ad Age's Garett Sloane.
The ad industry is wrestling with its own responsibility, too. On Monday, Ad Age featured a columnist, Jamie Barrett, founder of BarrettSF, who discussed the situation, acknowledging that he comes from a position of privilege.
"We are all living on the edge. We are all in this, irreversibly. No industry, no company, no individual is immune. There is a virus, there is venom, there is violence, there is a void in leadership. But for the foreseeable future, there is no vaccine. For any of it," Barrett writes.
As brands like Nike, Disney, Amazon and Netflix began issuing statements of solidarity with protesters, Ad Age launched a running blog of marketers' responses devoted to the social justice conversation.
One of the efforts came from an internal memo at ViacomCBS, in which Chris McCarthy, president of entertainment and youth brands at ViacomCBS, said the company would honor a moment of silence for Floyd. "All entertainment and youth brands and platforms would be going dark on Monday for 8 minutes and 46 seconds, the precise amount of time former police officer Derek Chauvin kneeled on George Floyd’s neck," writes Ad Age.
Ad Age's "media guy" Simon Dumenco looks at the world of competing tabloid coverage during the protests. Dumenco checks out the covers of New York's dueling dailies, and finds vastly differing narratives from the city, which has faced the same protests as the rest of the country.
"In times of strife, though, it’s always instructive to examine the nation’s two leading tabloid newspapers for a frozen-in-time snapshot of what different media consumers are being told," Dumenco writes.
Amazon TV: Amazon is talking with some of the biggest names in media, including Disney, to build a connected TV empire for advertisers, writes tech reporter Garett Sloane.
Travel notice: Hotels.com spokesman Captain Obvious is back in a new TV commercial that focuses on getting away, a sign that the travel industry wants to see people on the move again, reports Ad Age's Adrianne Pasquarelli.
Binging food and shows: Cheez-It has a new offer for Amazon binge-watchers: Enroll in its Snap'd and Stream program through Amazon and get $5 toward Cheez-It snacks, reports Ad Age's Jessica Wohl.
That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage.
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