Brazil's Guarana fruit drink to hit U.S.

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SAO PAULO -- Guarana Antarctica, Brazil's second biggest soft drink brand after Coke, will be produced in the U.S. starting next week. Brooklyn Bottling Co. in New York is the new Antarctica partner in the U.S. It will distribute and produce the soft drink, which is made from the small red Amazonian guarana fruit that is said to boost energy levels. Production will begin in Florida and distribution will focus on the U.S. East Coast.

Sao Paulo-based Companhia Antarctica Paulista first tried to break into the U.S. market in 1996 in a deal with CAP Beverage that didn't work out and local production was interrupted. The product is already sold in Portugal and is entering Japan.

Last October in Brazil, the Coca-Cola Co. launched Kuat, its second attempt to establish a guarana-based soft drink.

Copyright March 1998, Crain Communications Inc.

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