Brazil's Health Ministry appoints three agencies to $40 million business

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RIO DE JANEIRO--Brazil's Health Ministry has selected three agencies, Master Curitiba, Giovanni FCB Sao Paulo and DM9 DDB Sao Paulo, to share its $40 million business for the next 12 months.

DM9DDB will handle the largest portion, worth $18 million, covering vaccinations and fights against epidemics. Master's $14 million account will cover specific prevention programs, such as AIDS, and Giovanni FCB's $8 million business includes all the institutions connected to the federal health system.

The appointments followed a long pitch that started with 23 agencies and ended with a shortlist including Denison/Opus, Z+G Grey, J. Walter Thompson Co. and Ammirati Puris Lintas.

Over the past year, the Health Ministry has worked with DM9DDB and Ammirati Puris Lintas.

Copyright August 1999, Crain Communications Inc.

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