Brazil's Starmedia launches virtual credit card

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SAO PAULO--Starmedia, the Spanish and Portuguese-language Internet portal, is launching Brazil's first virtual credit card, part of a new customer loyalty program to promote online shopping. The card can be ordered free of charge at their Web site and will allow consumers to accumulate points whenever using it to shop at the Starmedia Shopping channel. Unibanco bank is the partner for the financial transaction itself.

The loyalty program, called "Starmedia Points" is the result of a partnership between Starmedia and, a top direct marketing services company, specialized in customer loyalty issues on the Web.

Pyr Marcondes, general director of Starmedia in Brazil, believes the card will efficiently promote "loyalty of online customers. Consumers will also be able to get points by answering questions in different studies. Points will be traded for prizes in the future. "It's the first virtual card 100% secure," affirms Marcio Schettini, president of the Unibanco card.

Copyright April 2000, Crain Communications Inc.

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