Breaking: Altima

Published on .

Nissan North America launches several spots for the all-new 2002 Altima created by Omnicom Group's TBWA/ Chiat/Day, Playa del Rey, Calif., arriving in October with the prescription theme "the cure for the common car." Nissan is expected to spend $70 million in media on Altima during the model year, including TV, print, outdoor and the Internet.
Most Popular
In this article: