BREAKING: All bambinos all the time

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BabyCenter breaks print ads from Carmichael Lynch, Minneapolis, in November issues of American Baby and BabyTalk. The ads try to convey the vast content covered by the site ( BabyCenter hired Carmichael in May to create the multimillion-dollar print project. Media Smith, San Francisco, handles all media buying. SF Interactive handles online creative. Copywriter: Kelly Trewartha. Art director: James Clunie.
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