Breaking: Bounty

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Procter & Gamble Co. will back its new Bounty-in-a-Box product with a multi-dimensional magazine insert that resembles the product as part of a four-page spread. The ad breaks in the July issue of InStyle magazine, and is expected to appear in other magazines in the fall. Havas Advertising's Jordan McGrath Case & Partners/Euro RSCG, New York, created the ads, with the multi-dimensional insert from Intervisual Communications, New York.
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