Breaking: Hennessy X.0

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New Year's Day is coming, and Schieffelin & Somerset Co. is getting ready to mark the event. The marketer's Hennessy X.0 cognac reaches out to Asian-Americans in a poster and print ad preceding the Cambodian New Year in April. The ad says Hennessy "brings a house full of fortune and a yard full of wealth." The poster starts appearing March 1 in stores. Admerasia, New York, created the ad. Group creative director: Tuan Pu Wang. Art directors: Charles Liu, Kapo Cheung.
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