Breaking: JVC

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JVC Co. of America takes a walk on the wild side with Nikki Sixx, founding member of Motley Crue and Americoma Records, and Shaun Palmer, snowboarding and mountain-biking world champion, with a bold billboard in New York's Times Square. Both men back JVC's Wild Side consumer-electronics promotion targeting a 18-to-29-year-old male audience. Agency: E2Amp, Studio City, Calif. Art director: Michael Chu. Copywriter: Brock Selig.
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