Breaking: Keeping it cool

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Procter & Gamble Co. is rolling out the first TV effort for its Zest body wash, a hip spot that makes showering look cool. The 30-second commercial hits cable and syndication today, with network following July 3. Jordan McGrath Case & Partners/Euro RSCG, New York, is the agency. Copywriter: Betsy Erskine. Art director: Chris Chao.
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