BREAKING: New meaning to political wrangling

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The World Wrestling Federation throws its hat in the ring with a new 30-second spot billed as "A Message to Politicians." Against a backdrop of cheering spectators, the ad's voice-over proclaims, "This November, 14 million World Wrestling Federation fans will elect the next president of the United States. Will they elect you?" The commercial broke June 30 in Washington and Philadelphia, the latter the site of this week's Republican National Convention. It runs in Washington and Los Angeles Aug. 13, the eve of the Democrats' confab in L.A. The WWF created the advertising in-house. Copywriter/art director: David Sahadi.
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