Breaking: Pacific Life

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A businessman's search for the right financial partner takes him to the sea in a new TV, print and outdoor campaign breaking this week from Pacific Life, Newport Beach, Calif., the largest life insurance company in California. A second spot, featuring the company's signature Humpback whale, shows children protected by a frolicking ocean giant. The estimated $10 million plus campaign is slated for network sports, particularly golf programming, and is the first from new agency of record, Kovel/Fuller, Culver City, Calif. Mediaspot, Corona del Mar, Calif., buys media. Art director: Len Zimmelman. Copywriter: Michael Berliner.
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