Breaking: Prius

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Oil rigs see the light in a spot for Toyota Motor Sales USA's 2002 Prius. The commercial, narrated by actor Jeff Goldblum, is dubbed "Dinosaurs" since the hybrid-engine car gets 52 city miles to the gallon. Steve Sturm, VP-marketing of Toyota Division, said the client liked the idea from Dentsu's Oasis Advertising, New York, so it let the shop create the spot. Art director: Jeff Weston. Copywriter: Paul Bernasconi.
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