BREAKING: Ringo now spokes-Beatle for real estate

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The long and winding road leads Ringo Starr to your door in a TV spot for Century 21 Real Estate Corp. breaking today. The commercial, from Lowe Lintas & Partners Worldwide, New York, continues the tag "Real estate for the real world." The commercial is part of Century 21's sponsorship of the ex-Beatle's Connections 2000 tour. Other efforts include events featuring Mr. Starr on Century 21's site (, handled by promotions agency BFG Communications, Hilton Head, S.C. Art director: Michael Vitiello. Copywriter: Eddie Van Bloem.
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