BREAKING: Selfish shellfish

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An impatient crustacean is the star of Dunkin' Donuts' latest spot, which breaks on broadcast TV in mid-October. A big lug of a guy -- dressed in a lobster suit for a Halloween party -- can't wait to get his claws on some Munchkins. But his unwieldy costume makes it impossible for him to pick up just one treat. Instead, the lobster traps an entire Munchkin box between his two claws, and dumps the contents onto his face. The spot is from Hill, Holliday, Connors, Cosmopulos. Copywriter: Chuck Pagano. Art directors: Aryn Anderson and Eric Peterson.
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