Breaking: Sierra Mist

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BBDO Worldwide, New York, chills in a spot for Pepsi-Cola Co.'s Sierra Mist. "Yeah, it's kind of like that," says the voice-over, after a sweaty guy slips into frozen undies and shrieks. "The shocking new, refreshing lemon-lime taste." Senior creative director/copywriter: Bill Bruce; Senior creative director/art director: Jean Batthany.
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