Bridgestone/Firestone sets tire recall ad effort

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Bridgestone/Firestone plans an all-newspaper campaign this week to educate consumers about the massive recall of three of its Firestone tire models. Grey Worldwide, New York, is agency of record for the brand, but Firestone Ad Director Paul Napoli said Grey wasn't handling the campaign. The automaker also began a consumer education advertising campaign regarding the recall Aug. 11 in national newspapers. J. Walter Thompson USA, Detroit, handled that effort.

Copyright August 2000, Crain Communications Inc.

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