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Burger King Corp., Miami, is adding a second Kids Meal targeted to kids ages 7 to 12. The Big Kids Meal launches June 28 with a tie-in to Warner Bros.' "Wild Wild West.'' Ammirati Puris Lintas, New York, and Bromley, Aguilar & Associates, San Antonio, are providing ads.

Sears, Roebuck & Co., Hoffman Estates, Ill., will introduce its new "Softer side'' ad campaign in August as a joint effort from its two agencies, Y&R Advertising, New York, and Ogilvy & Mather, Chicago. In a meeting with analysts today, Mark Cohen, Sears exec VP-marketing, said the retailer will step up "whole house'' integrated marketing initiatives and value-price promotions.

Copyright June 1999, Crain Communications Inc.

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