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Cooper Tire & Rubber, Findlay, Ohio, is believed to have chosen Fahlgren, in nearby Dublin, for its $5 million to $6 million account. Other contenders were Bozell, Southfield, Mich.; Cramer-Krasselt, Chicago; Harris Drury Cohen, Fort Lauderdale, Fla.; and incumbent Fogarty Klein 312, Chicago.

Cincinnati Bell Wireless tapped Gee, Jeffery & Partners, Toronto, to handle the launch of a new wireless product in the company's U.S. market coverage areas. Gee Jeffery was appointed on the strength of its reputation for marketing wireless technology in North America, said Jack Cassidy, president of Cincinnati Bell Wireless. Gee Jeffery is one of the largest independent agencies in Canada, with billings of about $70 million.

Yahoo! Internet Life, New York, the Web-focused magazine published by Ziff-Davis, said it will boost its rate base by 28.6%, to 900,000 from 700,000, starting with its February 2000 edition. The announcement comes even before the magazine goes to 700,000 with its issue next month.

Emap Petersen, New York, said its U.S. auto magazine MAXSpeed will take on the name of U.K. sister publication MAXPower, effective in October. Emap President-Chief Operating Officer Tom Moloney said the publisher intends to introduce a series of British titles in the U.S. in the next year.

Jeff Foley to advertising director, The New Yorker,, from international travel director. He succeeds Richard Skeen, who left to join GQ.

Steve Garbarino to style director, Us, New York, from editor in chief, Detour, Los Angeles. He succeeds Sandy De Nicolais, who left the Wenner Media magazine.

Copyright August 1999, Crain Communications Inc.

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