Micron, Nampa, Idaho, next week breaks a print ad touting a new desktop PC for business users that takes advantage of the fact that Dell and other direct PC rivals are dependent on a delayed, next-generation Intel chipset. The ad was developed in-house with help from Goldberg Moser O'Neill, San Francisco.
Hearst Magazines, New York, will change the name of Colonial Homes to Classic American Homes with the February/March 2000 issue. Also, Trisha Clark, marketing director of Meredith Corp.'s Traditional Home, moves to Classic American Homes in the new post of marketing director.
Brian D. Perkins, 45, to worldwide chairman of the newly created Consumer Pharmaceuticals & Nutritional Products Group of Johnson & Johnson, New Brunswick, N.J., from group chairman
Jennifer Gallo Hicks to VP-publisher for Hachette Filipacchi Magazines' Premiere, New York, from senior VP-advertising, Parade. She succeeds Steven P. Aaron, who left the company.
Jeffrey Yu to regional president of Bates Asia, Hong Kong, from CEO, Bates Hong Kong, and regional director of Greater China. Mr. Yu was the first Asian to be appointed managing director at Bates Hong Kong seven years ago, and now is the first Asian to be named president of Bates Asia. The appointment is one of several senior management changes following the decision of Alex Hamill, chairman of Bates Asia-Pacific, to retire from full-time duty next March and the departure of Tony Taylor, regional director-South Asia, to take a senior global account management post at Bates Europe.
Copyright September 1999, Crain Communications Inc.