Rexall Sundown, Boca Raton, Fla., inked a deal with Nintendo of America, Redmond, Wash., to market a line of Pokemon children's vitamins and nutritional supplements. The products are expected to hit early next year under the Sundown vitamins brand. Avrett, Free & Ginsberg, New York, handles.
AstraZeneca, the pharmaceutical company with U.S. headquarters in Wilmington, Del., told analysts today it's developing a cholesterol-lowering drug, which could hit the market in 2001, to compete with blockbuster Lipitor, jointly marketed by Warner-Lambert Co. and Pfizer.
Steve Farella, 44, to chief operating officer, a new post at SFM Media, New York, from exec VP-director of business development and integrated communications at sibling Havas Advertising Group unit Jordan McGrath Case & Partners/Euro RSCG.
Copyright December 1999, Crain Communications Inc.