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New Orleans Tourism Marketing Corp. to Peter A. Mayer Advertising, New Orleans, for its estimated $5 million account. The other finalists in the review were the Graham Group and incumbent Montgomery, Stire & Partners. Wanamaker Associates, Atlanta, was the consultant.

California Dried Plum Board is the new name of the Pleasanton-based Califronia Prune Board, following the approval to change the name of prunes to dried plums. The new name is expected to appeal to new, younger users. The board will tout its new name in public relations and education programs, handled by Ketchum, San Francisco, and in advertising, handled by he Richards Group, Dallas.

Mathilde "Max" Benington to executive media director, a vacant post at Merkley Newman Harty, New York, from exec VP-director of media strategy, Deutsch.

Greg Jorgensen to VP-marketing, a new post at CrossWorlds Software, Burlingame, Calif., an e-business platform integration provider, from VP-strategic creative for corporate marketing, Oracle Corp., Redwood Shores.

Publicis Canada, launched Publicis NetWorks, a new Internet service agency with offices in Montreal and Toronto. Publicis Canada has taken over most of the operations of Rare Medium Canada, an award-winning Toronto company that's ceasing operations. Heading Publicis Networks is Michael Aniballi, former VP of Rare Medium.

Ute Brantsch, 46, to senior VP-associate creative director, Campbell-Ewald, Warren, Mich., from J. Walter Thompson USA, Detroit. She succeeds Arthur Mitchell, now exec VP-strategic planning.

Copyright December 2000, Crain Communications Inc.

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