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[new york] Bristol-Myers Squibb Co. 's Mead Johnson Nutritionals division is expected to award Bozell Worldwide its $25 million Boost and Sustacal supplements account as early as this week. The move is a surprise, since sister shop Foote, Cone & Belding, Chicago, just won the business in February. Separately, Mead Johnson is expected to phase out Sustacal, repositioning it as a line extension of Boost. Bozell referred calls to the client; FCB executives said they weren't aware of any shifts. Bristol-Myers Squibb couldn't be reached by press time.

Weight Watchers' review slimmed down to 2

[pittsburgh] H.J. Heinz Co. has narrowed the review for its Weight Watchers brand of frozen dinners and entrees to incumbent Jordan McGrath Case & Partners, New York, and DDB Needham Worldwide, San Francisco. Bozell Worldwide, New York, was dropped from the contest; a decision on the $10 million account is expected to be made in two weeks.

Long John Silver's increases co-branding

[lexington, ky.] Long John Silver's, the 1,300-unit seafood chain, is stepping up co-branding efforts via a Kid's Meal promotion that kicks off Oct. 29 and features a new minisize Rice Krispies Treat from Kellogg Co. and a seven-item line of beanbag toys depicting Kellogg cereal characters, such as Tony the Tiger and Toucan Sam. The chain is also adding Campbell Soup Co. soups to its menu.

DISCUS taps Bozell for $10 mil effort

[washington] The Distilled Spirits Council of the U.S. tapped Bozell Worldwide, New York, to handle a campaign to support spirits consumption, with spending estimated at as much as $10 million.

Chrysler names Jameson to marketing post

[auburn hills, mich.] Chrysler Corp. promoted Jamie Jameson to executive director of sales and marketing operations, from director of corporate marketing. He succeeds Steve Torok, who joins the Integration Team formed to handle merger relations for Daimler-Benz's $40 billion combination with Chrysler.

JWT revamping account team on Sprint

[detroit] J. Walter Thompson USA is opening a Kansas City, Mo., office and has named Steve Brown, exec VP-general manager of J. Walter Thompson USA, Detroit, as global account director on its Sprint Corp. business. Carol Phillips, named senior partner-worldwide account director on Sprint in February, will now serve as San Francisco Sprint Group managing director. David Riemer, longtime head of the San Francisco office's Sprint account, will continue in his current role as president of that office. Larry Tolpin, worldwide creative director, J. Walter Thompson Co., and CEO of JWT, San Francisco, and its Canadian operation, who will jointly head the account with Mr. Brown, said the shift reflects the agency's attempt to tap into global resources.

Online readies an IPO

[new york] Online community ( filed a registration statement with the Securities & Exchange Commission July 24 for an initial public offering of stock worth up to $50 million. Bear, Stearns & Co. is handling the IPO.

Guccione's `Gear' debut garners 70 ad pages

[new york] Bob Guccione Jr.'s new men's magazine entry, Gear, debuts this week with 70 ad pages, mainly from fashion, entertainment, liquor and cigarette advertisers. Marketers in the premiere issue include Calvin Klein, Gap, Bacardi-Martini USA and R.J. Reynolds Tobacco Co.'s Winston. Initial rate base is 200,000; the title will be every other monthly until March 1999, when it will become monthly.

Kimberly-Clark to stay with O&M for $30 mil account

[neenah, wis.] Kimberly-Clark Corp. retained Ogilvy & Mather, Chicago, as agency for its feminine hygiene business, following a nine-month review that included BBDO Worldwide, New York. Spending is estimated at $25 million to $30 million.

Sprint kicks off $10 mil local phone service effort

[kansas city, mo.] Sprint Corp.'s Sprint Local Telecommunications Division rolls out an estimated $5 million to $10 million ad campaign this week in 19 states. The three-month campaign from J. Walter Thompson USA, San Francisco, includes spot TV, radio and print.

Microsoft Corp. considering an Internet service partner

[seattle] Microsoft Corp. Group VP Frank M. "Pete" Higgins said the company is open to finding a partner to take over MSN Connect, the company's Internet service provider operation. MSN Connect is a distant second to America Online in the dial-up Web access market.


Time Inc.'s In Style has contacted New York agencies about its account, according to executives with knowledge of the situation. Publisher Ann Jackson, however, denied a review was under way. Grey Advertising, New York, currently handles In Style. . . .

H. Peter Goehrig to president, Items International, Altoona, Pa., a new position. Mr. Goehrig had been a consultant to Items for its Airwalk brand. . . . Hewlett-Packard Co.'s Hardcopy Products Groups to Strategic Interactive Group, Boston and San Francisco, for its new $2 million account. . . . Logan Wilmont to creative director and associate partner, Kirshenbaum Bond & Partners, New York, a new position, from, most recently, creative director, Messner Vetere Berger McNamee Schmetterer/Euro RSCG. . . . J. Riley McDonough to partner and exec VP, Internet start-up Spinner Networks, Burlingame, Calif., from publisher, Inc. Gary Mirkin, formerly national advertising director at Inc., succeeds Mr. McDonough.

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