British Airways opens campaign

Published on .

British Airways today breaks a three-month $15 million multimedia campaign in 18 major cities from M&C Saatchi, New York, conveying the airline's international reach with images from throughout the world. Another TV spot will introduce the carrier's business-class service and the Club World seat. The airline calls the overall campaign its "single largest wave of brand advertising in the USA."

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: