Broadcast series viewers are more loyal: Study

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The major broadcast networks were crowing last week over a new study by Nielsen Media Research that shows viewers of prime-time series watch more of each episode and watch more episodes each season than viewers of series on cable or in syndication. Broadcasters concluded from the data that these more-loyal viewers pay closer attention to ads in the shows. Debbie Reichig, VP-sales research and development at Comedy Central, blasted the Syndicated Quad Study as an "absurd undertaking," saying the methodology used was suspect.

Copyright April 1999, Crain Communications Inc.

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