Broadcast TV up nearly 10%

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Television Bureau of Advertising, New York, said total broadcast TV ad revenues grew 9.7% in the first half, based on estimates supplied by CMR Media Watch. Syndicated TV ad sales were up 10.8% from a year ago; network TV up 10.5%; local spot TV up 9.7% and national spot TV up 8.3%.

Copyright August 1998, Crain Communications Inc.

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