Brooks Bros. unveils next generation Web site

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Brooks Bros. in August plans to implement its next generation e-tail site using enhanced merchandising, personalization, customer care and business intelligence services, such as advanced data analysis and customer-buying pattern tracking provided by InterWorld Corp., a provider of e-commerce software products. Brooks Bros.' online shop offers men's and women's clothing, footwear and accessories.

Copyright June 2000, Crain Communications Inc.

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