Shoppers Express, billed as the nation's first home and office grocery delivery service, is partnering with online supermarket promotion service SuperMarkets Online, Anahaim, Calif., a unit of Catalina Marketing, for integrated consumer promotions. Shoppers Express customers will be linked with SMO's online promotional services including coupons, weekly specials and contests via its Web site (http://wsupermarkets.com).
Pepsi-Cola Co. and Empire State Development, Albany, N.Y., join forces in a program linking Pepsi brands with the New York State Division of Tourism. A regional promotion themed "Winter's the coolest" teams with the state's "I love NY" tourism slogan for an on-pack, in-store and delivery truck campaign touting winter activities in the state; included are discount coupons for vacationing, skiing and snowmobiling. Local radio and TV spots back the effort. BBDO Worldwide, New York, is Pepsi's agency.