BURBANK, Calif.-Buena Vista Home Video cut up its plum of a $60 million home video account in assigning creative duties to two agencies, one large and one small.
Hal Riney & Partners, the established San Francisco-based shop, and Ground Zero, a new boutique in Venice, Calif., will share the creative portion of the account, previously unassigned.
Media buying remains at Western International Media, Los Angeles.
A subsidiary of Walt Disney Co., Buena Vista Home Video is the worldwide marketing, sales and distribution company for the home video release of all Disney studios including Walt Disney, Touchstone, Hollywood Pictures, Jim Henson, DIC Toon-Time and Buena Vista.
