Buick Regal will bow on Web site event

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General Motors Corp.'s Buick officials unveil the all-new 1997 Regal here Dec. 3 on the sedan's own Web site, developed by former GM arm EDS and Buick's agency, McCann-Erickson Worldwide. The 1-hour event will be carried live starting at noon ET, offering chat rooms with Regal engineers and brand team members. Also, 20 cyber cafes will promote the event. The Regal is the top prize in an online sweepstakes that ends in February.

Copyright November 1996, Crain Communications Inc.

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