Buick starts spring promo

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General Motors Corp.'s Buick, Detroit, today begins a multimedia spring sales promotion offering prizes of Buicks and Gateway computers. McCann-Erickson, Troy, Mich., handles TV, print and banner ads for the 45-day effort, dubbed "Click to Win." The Web plays a key role with game pieces available at their Web site. Game pieces also are available at 1-877-WIN-A-CAR, a newspaper insert and in five newsweekly magazines on sale March 22. Entrants must visit a Buick dealer to learn if they're a winner.

Copyright March 1999, Crain Communications Inc.

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