IBM Corp. is developing a tool that will protect publishers' copyrighted material online. The tool, called Cryptolopes, will enable publishers to control the pricing and the rights associated with the information. IBM will deploy the technology as part of its infoMarket service (http://www.infomkt.ibm.com).
Blender, a CD-ROM entertainment magazine, tapped Altschiller & Co., New York, to create interactive ads for the disc and a consumer ad campaign launching this month. Also, Commotion New Media, Santa Monica, Calif., and 2Way Media will work together to produce 2Way's Launch, a music and entertainment disc.
Multimedia software company Macromedia will soon ship a Web tool that will allow sites to include audio and video files. Developers including CKS Group, 2-Lane Media and Organic Online are creating applications incorporating the technology, which will be commercially available two weeks after the Netscape Navigator 2.0 browser-currently in beta test-is commercially released.
Campbell Mithun Esty, Minneapolis, formed a 12-person interactive and direct marketing department....Periscope Marketing Communications, Minneapolis, named former consultant Craig Evans to the new post of interactive marketing director....The Audit Bureau of Circulations added 11 Web sites to its beta test of traffic auditing software, including CMP Publications' TechWeb and MGM/UA....Prodigy Services Co. will offer its subscribers access to Netscape's Web browser within the next 60 days. .....Yahoo signed 10 new advertisers, including American Express Co. and AT&T.....Ziff-Davis launched Z-D Internet Life, a magazine that reviews the content of Web sites, simultaneously with a Web site at http://www.zdil.com and a CD-ROM.