American Honda Motor Co.'s Acura division, Torrance, Calif., is searching for a new-media shop to develop a Web site. Contenders include two agencies in the review for Acura's $120 million ad account-incumbent ad agency Ketchum Advertising, Los Angeles, and Rubin Postaer & Associates, Santa Monica.
Infoseek Corp. has narrowed its agency search to Butler, Shine & Stern, Sausalito, Calif., and Goldberg Moser O'Neill and Odiorne Wilde Narroway & Groome, both San Francisco. The estimated $5 million to $10 million account was at Margeotes, Fertitta & Partners, New York. A decision is expected in one to two weeks.
AOL announced its next upgrade, 3.0 for Windows, which it says will make the Internet a more integral part of the service. AOL also renamed its main menu the "Channels" menu, furthering its effort to market itself in a network metaphor. Additionally, AOL launched its value pricing option, 20 hours of online time for $19.95 per month, and will start a new ad campaign this fall.
BPA International on July 31 hosts two industry meetings to discuss issues related to tracking traffic on the Web. Agencies and advertisers are invited to the morning meeting; the afternoon session is for Web publishers. Both meetings, to be held at the @Cafe in New York, focus on establishing measurement standards. Call (212) 779-3200 for more information.
Jumbo, the giant shareware site (http://www.jumbo.com), signed eight new sponsors including AT&T Business Network and Oracle Corp...Juno Online Services logged its 100,000th free e-mail account.
DISCUSSION OF THE WEEK
Will on-premise interactive entertainment ever take off? Should marketers bother spending money advertising on play-along and other high-tech games offered in bars and restaurants? What's their future? Share your views on Ad Age's Digital Media forum (https://adage.com/InterActions/index.html). Or send e-mail to IMM Editor Debra Aho Williamson at [email protected], or Associate Editor Kim Cleland at [email protected]