Cupertino, Calif.-based PointCast (http://www.pointcast.com) periodically culls the Web for news and downloads it onto a screen saver. The new advertisers will get a one-month free trial, although most spent from $5,000 to $10,000 to create the ads. Ad prices start at $10,000 for the month of June, with a guaranteed 4 million effective impressions. Prices for July through September rise to $25,000 per month for a guaranteed 10 million impressions.
Early advertisers say the animation drives Web traffic up. "Forty to 45% of our total traffic was generated by that [PointCast] ad," said Russell Yanda, director of electronic marketing at EDS.
Kevin Kelly, executive editor of Wired, is developing a Web site for Seagram Beverage Co.'s Absolut vodka, called "Absolut Kelly." The site is expected to be unveiled this month, insiders say. Absolut advertises heavily in the magazine; neither Seagram nor Mr. Kelly commented on the unusual relationship.
The Outdoor Advertising Association of America launches its Web site today(http://www.oooa.org), timed to the industry's Traffic Audit Bureau meeting. Meanwhile the American Billboard Network, a buying and information site launched last May by Matthew Outdoor Advertising (http://www.abn1.com), is slashing prices in an effort to land listings. It now costs $50 to list up to 200 sites for three months; pricing at launch was $300 per month for 100 listings.
Bell Atlantic is said to be in discussions with PSINet regarding a possible merger or acquisition. Executives at the Baby Bell declined to comment; A spokesman at PSINet said no deal is currently being negotiated. Meanwhile, Bell Atlantic last week introduced a line of business and residential Internet products. The consumer product, available in July, will offer the Netscape Navigator browser, local and national content, e-mail and discounted access to the Microsoft Network.
Infoseek netted $15 million in investment from Nynex, affinity marketing company Trans-National and two other companies; Nynex fronted $9 million of that amount. Separately, Tribune Co. invested $7 million for an 8% stake in Excite, another Internet directory... Reuters NewMedia, Weathernews, DataBase America, Four11 Corp. and SportsTicker will provide stock quotes, weather forecasts, Internet white pages and sports news to Yahoo! users... Nabisco tapped Journal Square Interactive, Jersey City, N.J., to build a Web site for an unnamed cracker brand.
E-mail Interactive Media & Marketing Editor Debra Aho Williamson at [email protected], or Associate Editor Kim Cleland at [email protected]