Playboy this week is expected to name Interactive Media Sales, Hermosa Beach, Calif., as its new Web rep firm. The magazine had formerly worked with Poppe Tyson's DoubleClick, Mountain View, Calif.
iVillage, New York, is expected to announce its first advertisers this week. Executives say Nissan Motor Corp. USA and Toyota Motor Sales USA will be among the five marketers to sponsor the service, which targets parents and families. Annual rates are $150,000 for content area sponsorships and $375,000 for broader "channel" sponsorships. iVillage, backed by America Online, operates Parent Soup on AOL and the Web (http://www.parentsoup.com).
The ad industry's Coalition for Advertising Supported Information & Entertainment released five goals for protecting consumer privacy in interactive media: 1) Consumers should be educated about ways electronic marketing can provide relevant or time-saving information; 2) Marketers should identify themselves to consumers when using electronic communications; 3) Marketers should respect privacy of "personal information"; 4) Marketers should inform consumers if personal information will be shared with others; and 5) Consumers should be able to request a summary of information a marketer has solicited from them.
The American Automobile Centennial Commission opened a World Wide Web site with information on the 100-year history of the U.S. auto industry and information about centennial celebrations (http://www.auto100.org/auto100.html). Visitors to the site can follow the development of a concept car and trace the history of the automobile through popular culture, such as songs and movies.
America Online said last week it now has 5 million subscribers...Rich LeFurgy was named VP-director of advertising and product marketing at Starwave Corp., Seattle, from director of advertising... Carat U.K. is launching Carat Interactive, calling it the first single company combining interactive media with "relationship marketing."...Direct marketing company Harte-Hanks Communications, San Antonio, Texas, acquired a minority stake in Internet agency SiteSpecific, New York.
E-mail Interactive Media & Marketing Editor Debra Aho Williamson at [email protected], or Associate Editor Kim Cleland at [email protected]