CUC International next week will launch Shoppers Advantage on the Internet to provide consumers with discounts on more than 250,000 brands. Purchases will be made through a membership number, avoiding transactions that are not yet secure with a credit card.
3DO Co. is shifting its focus from videogames to games for PCs and software for the Internet. "Historically, we've been viewed solely as a company in the dedicated game market," said Trip Hawkins, president-CEO of the Redwood City, Calif.-based company. "We want to change that." 3DO had tried unsuccessfully to market a standalone gaming system in competition with systems from Sega and Nintendo.
Bloomberg Financial Market's news services will provide content and advertising for the MCI/Delphi online service as part of an advertising deal MCI Communications Corp. struck with Bloomberg. Separately, News Corp./MCI Online Ventures hired journalists Jonathan Miller of The London Sunday Times and Lew Silverman of the "MacNeil-Lehrer Newshour" to head a production team dedicated to delivering 24-hour news.
Magnavox opens a Fallon McElligott-created Web site on Sept. 15 at http://www.magnavox.com, featuring an online contest offering TVs as prizes..... America Online last week exceeded 3.5 million subscribers, making it the largest online service..... Sports Illustrated launched a sports information and entertainment area on the Web's Pathfinder site at http://www.pathfinder.com/si..... Advertising Age sister publication AutoWeek launched a site on the Web at http://www.AutoWeek.com.....Hachette Filipacchi New Media named Steve Wagner editor in chief, from consultant to Hearst Corp.'s HomeArts.