A new company, Narrowline Corp., San Francisco, launches today to help match Web content providers with sponsors. The company was co-founded by Tara Lemmey, a 10-year veteran of Young & Rubicam, New York, and Goldberg Moser O'Neill, San Francisco, and Eric Theise, partner with Internet publishing company digital://threads. While sites and agencies can use the software for free, Narrowline plans to take a 15% commission on all transactions it facilitates.
Kim Polese, the original product manager on Sun Microsystems' Java, formed Marimba Inc., Palo Alto, Calif., to develop Java-based software for various markets, including entertainment, enterprise computing and finance.
The Miami Herald launched HeraldLink, an Internet access service and online newspaper that costs $24.95 per month for unlimited Internet use and access to the Herald's Web site (http://www.herald.com). The Herald is offering the package in conjunction with InfiNet, a company partially owned by Knight-Ridder, Herald's parent.
Hollywood Online (http://www.hollywood.com) ended its relationship with Web rep firm Interactive Media Sales, New York and San Francisco, and will now be represented by the Los Angeles Times. Times Mirror Co., the Times' parent, acquired Hollywood Online earlier this year.
Web Digest for Marketers, a review of marketing-oriented Web sites, is now available free via e-mail. To subscribe, e-mail [email protected] Corp. tapped Travelocity to develop travel content and be official sponsor of the Internet guide's travel information section (http://www.infoseek.com)....Jack Kraft to vice chairman, Patxi Communications Corp., New York, an Internet publishing company whose sites include SuperModel.com. Mr. Kraft was most recently a consultant; earlier he had been chief operating officer and vice chairman of Leo Burnett Co., Chicago.
DISCUSSION OF THE WEEK
Is personalized e-mail an effective way to market a product or service? Have you ever used e-mail as a tool and been flamed for it? Have you ever flamed a marketer? Share your views on Ad Age's Digital Media forum (https://www.adage.com/InterActions/index.html). Or send e-mail to IMM Editor Debra Aho Williamson at [email protected], or Associate Editor Kim Cleland at [email protected]