Times Mirror Magazines opens Golf Online on the World Wide Web on Jan. 24 with celebrity sportsman Greg Norman as host. The site will offer information on golf courses, resorts and a database of golf tips. Home page ad banners cost $5,000 per month; major sections go for $2,500 per month.
A former agency executive and magazine sales representative have formed San Francisco-based WebRep, an advertising sales organization specializing in Web sites. Partners Michael Hess, most recently director of ad sales for SmartMoney, and Neil Monnens, former media analyst and buyer at Anderson & Lembke, San Francisco, plan to package and sell Web sites as a network.
Ziff-Davis Interactive added a slew of impression-based ad packages for its ZD Net Web site (http://www.zdnet.com). Ziff now guarantees its $39,975 ZD Net Home Page & Edit Section Package will exceed 675,000 impressions per quarter. Other impression-based packages range from $5,000 for 100,000 impressions to $20,000 for 500,000 impressions.
International Data Group's Computerworld introduced an ad-supported Web version at http://www.computerworld.com....Prodigy today starts letting users pick screen names instead of the combination of letters and numbers that the online service assigns....On Feb. 8, 1,000 photographers will fan out around the world for "24 Hours in Cyberspace," from the creators of "A Day in the Life of America." Photos of the event will be on the Web that day at http://www.cyber24.com and later will be published in a book.
E-mail Interactive Media & Marketing Editor Debra Aho Williamson at [email protected], or Associate Editor Kim Cleland at [email protected]