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Excite agrees to buy MatchLogic

Excite agreed to acquire ad management company MatchLogic last week for about 3.2 million shares of Excite stock, valued at $89 million. Boulder, Colo.-based MatchLogic made news in 1997 when it released TrueCount Digital Measurement System, a way of solving the problem of ads cached on proxy servers; the improved tracking ability helps validate the Web as an ad medium.

Excite said it will begin using MatchLogic's technology in March on its Excite and Web-Crawler search engines and that MatchLogic will remain an independent subsidiary. Excite must obtain accounting and regulatory approvals before the sale can be finalized.

CMR takes reigns of Jupiter's AdSpend

Jupiter Communications, New York, is partnering with Competitive Media Reporting to handle Jupiter's AdSpend report, according to sources close to the company. CMR's Intermedia Advertising Solutions will be the owner and publisher of AdSpend. Jupiter said, in a press release to its clients, that this allows it to focus on Internet analysis, rather than tracking data.

Razorfish and Avalanche partnership expected

New York Web agency Razorfish is expected to sign a strategic alliance with Avalanche Systems, according to executives close to the company. Avalanche has been rumored to be looking for financial backing for several months. The Omnicom Group's Communicade unit took a stake in Razorfish in late `96.

ABCNews/ESPN pitching gateway sales

ABCNews/ESPN Internet Ventures has launched a new "gateway sales" program that features advertiser links across its four properties, including ABC Internet Ventures, ESPN Internet Ventures, ABC.com and Disney Online, said Rich LeFurgy, senior VP-advertising for ABCNews/ESPN. Under the program, advertisers can buy high-visibility links in categories including travel, auto sales and financial services, and ABCNews/ESPN will be paid for both placement and performance, which could include fees per click, search or transaction, Mr. LeFurgy said.

AltaVista inks directory deal with LookSmart

Digital Equipment Corp.'s AltaVista is adding a directory service to its site through an alliance with LookSmart, San Francisco. Called Category Search, the service is a shared revenue arrangement between AltaVista and LookSmart and will be sold by the DoubleClick ad network. The new feature, which went live over the weekend, opens up new ad-targeting and sponsorship opportunities on the site.

Talk City adds clients

Chat network Talk City (www.talkcity.com) expanded its list of partners. BoxTop Interactive, Los Angeles, will be producing BoxTop Live with nightly celebrity chats. American Greetings and Greet Street are among new members to Talk City's "Shops."

Weight Watchers does high tea on HomeArts

Weight Watchers makes its online advertising debut on Hearst HomeArts (www.

homearts.com) with a special promotion tea with the Duchess of York. Banner ads on HomeArts will hype the tea promotion, which will take place Jan. 30 at New York's St. Regis Hotel and will be accompanied by an online chat.

Imgis buys StarPoint

Online ad service bureau Imgis has purchased StarPoint Software, makers of an ad serving software package for inhouse ad management. Both companies relocated to Cupertino, Calif. Combined clients include the 24/7 Media ad repping network, Netcom and GeoCities. The terms of the deal were not disclosed.

In other news

General Motors Corp.'s GMC brand tapped Strategic Interactive Group, Boston, as its interactive agency of record without a review. . . . LinkExchange has announced WebCensus (www.webcensus.com), an Internet demographic survey.

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