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Atlanta's IXL buys

Boxtop Interactive

Interactive company IXL, Atlanta, with funds from New York financier Kelso, acquired Boxtop Interactive, Los Angeles, last week for an undisclosed sum. Boxtop is IXL's fifth interactive acquisition and positions IXL as a major Southern player with expected revenues of $25 million from its offices in Atlanta; Charlotte, N.C; and Memphis. IXL is also said to be eyeing London and New York acquisitions.

DoubleClick gets $40M

cash infusion

DoubleClick secured $40 million in funding from Greylock Management Investment; Bain Capital; ABC Capital; Canaan Partners; Weiss, Peck & Greer Venture Partners; and Venrock Associates. The ad network also said it will start running larger ads and multimedia creative.

W3.Com adds targeting to AdOptimizer

W3.Com has added the ability to target advertisements based on user profile data in the new 3.0 release of its AdOptimizer. Until now, the product had focused on ad scheduling and inventory management.

Other news:

The Mining Co. signed a deal with the Microsoft Network to offer links to its 400 sites from MSN. . . . America Online and CUC International signed a three-year, $50 million deal in which CUC will provide shopping and travel services to AOL's users and link its NetMarket service to AOL. . . . PointCast unveiled the PointCast College Network, launching in the fall. . . . Researcher Millward Brown is eyeing PC Meter's territory. Millward's MBinteractive unit is building a 50,000-member panel to monitor site audiences and measure ad effectiveness. PC Meter releases monthly reports tallying the most-visited Web sites. . . . The new JC Penney (www.

jcpenney.com/shopping) site offers its 90,000-plus catalog items for sale. Modem Media, Westport, Conn., handles.

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