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NBC launches new

teen site

NBC on Sept. 6 will launch "At the Max," a Web site targeted at teens that will integrate content from the network's TNBC (Teen NBC) Saturday Morning programming lineup.

Themed around "The Max," a diner featured on NBC's "Saved by the Bell" show, the site will incorporate content from network programming, as well as integrate advertisers' content. Other NBC shows that will be featured on the site include "Hang Time" and NBC's new series "City Guys." The site (www.nbc.com) has lined up advertisers Kellogg Co., which will sponsor the "Game Zone," and Gap, which will sponsor a "Get That Look" fashion area.

WorldNet enlists

shopping agent Jango

AT&T Corp.'s Internet access service WorldNet announces today it will feature a co-branded version of NetBot's shopping agent, Jango, on its Web site for WorldNet members. AT&T gains a new service for customers, with the WorldNet logo prominently featured within the application, while NetBot gains further distribution for Jango. NetBot officials say similar deals with other Internet service providers will be announced soon.

The Palace unveils


The Palace (www.thepalace.

com), a graphical chat software developer, unwraps its new site on Tuesday. For the first time, the site will sell advertising and promotions, along with its custom chat environments. Organic Online, San Francisco, redesigned the site, while CKS Partners created The Palace's new logo, which is meant to show the company as a software developer rather than just a chat destination.

CBS TV partners with Classifieds2000

CBS TV and online classified service Classifieds2000 are partnering to offer cross-media advertising services in local markets. Classifieds2000 will provide classified advertising content and services to the Web sites of 10 CBS owned-and-operated stations, as well as affiliates of the Classifieds2000 Network.

Participating stations will promote the site in on-air spots.

Yahoo! inks deal

with CDnow

Yahoo! signed a deal with CDnow (www.cdnow.com), making it the premier music seller on the search engine (www.yahoo.com). Under the agreement, Yahoo! will link users to music products on CDnow resulting from music-related searches, and CDnow content will be integrated in Yahoo! content areas, such as music reviews, lists of top albums, etc.

FTC sends warnings

to online advertisers

The Federal Trade Commission and the Coupon Information Center last week sent warnings to 31 advertisers they identified as having sent potentially fraudulent Internet ads.

Programs falling under scrutiny tend to be alleged business opportunities in which consumers earn money by selling coupon booklets or a work-at-home coupon clipping scheme.

People moving

AdOne Classified Network on Tuesday will name David Lalich president-CEO. Mr. Lalich, who was president-CEO of ad network AdValue Media Technologies, succeeds Stephen Brotman, who becomes chairman. . . . Internet Profiles Corp. named Tig Tillinghast marketing director-agency services, and Patrizia Owen VP-finance and corporate development. Previously, Mr. Tillinghast was director of interactive advertising at Anderson & Lembke, San Francisco, and Ms. Owen was VP-corporate development at Compression Labs. . . . GeoCities (www.geocities.com) made the following three executive appointments: Rich Rygg, previously general manager of America Online's Digital Cities LA, Los Angeles, was named general manager. Jim Rea, founder and former publisher of TeleWeb Publishing, Pacific Palisades, Calif., was named VP-business development, and Dick Hackenberg, previously account director, interactive advertising at TBWA Chiat/Day, Venice, Calif., was named VP-marketing. . . Interactive agency CyberSight, Santa Monica, Calif., named Peter Guagenti creative director. He was previously executive producer at interactive agency Spiral Media, New York.

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