Bulmers gets 'back to nature' in Ireland

Published on .

DUBLIN--Following earlier campaigns featuring real life people, Bulmers is featuring high-profile global naturists in its $3 million "Back to Nature" TV campaign for its leading cider brand, Bulmers.

Created by Young Advertising, Dublin, the ads star five real-life characters, including world renowned yachtsman Kay Cotee, rock climber Alex Huber, oceanographic biologist Bernard Seret, Irish falconer Eoghan Ryan and Lynn Lisus, a U.S. farmer who experienced being caught-up in a tornado. The ads were filmed on location in India, Australia, France and Ireland.

Bulmers previous $2.6 million TV campaign, "Respect for Past Masters", also dealt with the lives of real people, but excluded any shots of the cider brand products.

Copyright October 2000, Crain Communications Inc.

Most Popular
In this article: