Bunny back for Energizer

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The Energizer bunny is still going in a campaign breaking Sept. 18 from Eveready Battery Co. In keeping with the parody advertising that has defined Energizer campaigns since 1989, the pink rabbit will cross the screen to interrupt four faux commercials--for a dot-com, an 800-number, a political ad and a hair restoration product. TBWA/Chiat/Day, Playa del Rey, Calif., handles. The effort extends to the Web, where URLs will be displayed for the products being parodied, and the agency has created microsites for them on the Web. Giant Step Interactive, Chicago, has created banner ads for the campaign.

Copyright September 2000, Crain Communications Inc.

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