Burger King launches first interactive game

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Burger King Corp. on Friday launched its first interactive game on FoxKids.com that also serves as a way to build traffic to the No. 2 burger-feeder's stores.

Called "Burger Blitz," the game lets kids click and drag ingredients to custom-build the chain's signature Whopper sandwich. The page includes a survey about how kids choose fast-food outlets, along with a coupon for a free Frozen Coca-Cola dessert with the purchase of a Kids Meal or Big Kids Meal. The game will be on the FoxKids.com web site through Jan. 11 and the coupon will be redeemable through Jan. 18.

"We know how relevant the Internet is in kids' lives today," Cindy Syracuse, director of interactive and adult promotions for Burger King, said in a statement. "This innovative promotion reaches out to an important audience for the Burger King system and combines a fun, interactive game with our great-tasting Kids Meals and a free Frozen Coca-Cola."

The chain has experimented with the Internet but has in the past said it wanted to find a way to use the Internet to drive traffic to stores. "The game along with the coupon is an innovative way for us to drive traffic to the restaurants," said a spokeswoman.

Players will have to register their Shockwave player for access to the game and the coupon. Players must complete the game to earn the coupon.

Copyright December 2000, Crain Communications Inc.

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