Burger King picks Draft, completing Interpublic sweep

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Burger King Corp. on Wednesday afternoon tapped Draft Worldwide, Chicago, as its global promotional and merchandising agency. The win completes Interpublic Group of Cos.' sweep of the fast-food marketer's business. Burger King earlier this month awarded its adult advertising to McCann-Erickson Worldwide, New York, and its kids' account to Campbell Mithun, Minneapolis. Return to AdAge.com for updates on this breaking story.

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Copyright January 2001, Crain Communications Inc.

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