Burnett quits Ameritech, Fruit of the Loom

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Leo Burnett Co. has resigned as media agency of record for Ameritech Corp., an account billing an estimated $100 million. The agency would not comment as to whether it will pursue SBC Communications or others but an Ameritech spokeswoman said Burnett had informed the company it wanted a full-service account. Separately, Burnett's Toronto office resigned its North American Fruit of the Loom business. Fruit of the Loom VP-Brand Marketing Dirk Herrmann said he is talking with several agencies -- including Kirshenbaum Bond & Partners and BVD agency Warwick Baker O'Neill, New York; and Lois/EJL, Hal Riney & Partners and Leap Partnership, Chicago.

Copyright October 1997, Crain Communications Inc.

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