Burnett serves up TV spot for Arch Deluxe

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Leo Burnett USA, Chicago, has created an as-yet unaired commercial for the Arch Deluxe, McDonald Corp.'s $75 million burger account now at Fallon McElligott, Minneapolis. Last week, McDonald's began running an Arch Deluxe spot from DDB Needham Worldwide, Chicago, its other national agency, featuring the company's corporate chef. A McDonald's spokesman said the involvement of DDB and Burnett didn't mean the account would move from Fallon. He added that DDB was charged with creating a commercial around the chef for any McDonald's product and the shop chose Arch Deluxe.

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