Burnett strengthens Latin American media operation

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CHICAGO -- Leo Burnett Worldwide has hired ManuelReyes to head its media operations in the region.The company says the move demonstrates its commitmentto establish media as a distinct business unit.

Mr. Reyes joins from MediaVest in Latin America,where he oversaw The MacManus Group's mediaoperations, serviced international clients andmanaged the group's affiliate agencies in 10countries.

Jack Klues, Burnett's executive vice president,worldwide media director, says Mr. Reyes brings"incomparable media skills and strong relationshipsthroughout the Latin American market."

Copyright February 1998, Crain Communications Inc.

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